What is Whiteboard Video?
What is whiteboard video and how can it benefit your marketing and branding efforts? If you’re not yet familiar with whiteboard video creation, don’t worry, you will be as soon as you finish reading this article.
Whiteboard video: definition
Whiteboard video is a type of animated video. It is a combination of a story and a drawing that takes place on a whiteboard (or something that looks like a whiteboard). Usually the drawing is done in real time while the narrator explains it step by step. This is an effective way to engage your audience and explain your business in a fun and easy to follow way. These scenes are perfect to explain how your product or service works but also how to solve a problem you know your customers have. The concept of this animation is simple but effective. It allows you to present any element or concept in a way that can be easily understood by your audience.
When to use a video whiteboard?
You can use the whiteboard video as an explainer or a tutorial. A whiteboard video can also be used for training and education. You are only limited by your imagination.
Whiteboard videos are simple to make, which makes them affordable. They are also versatile and can be used in many different ways:
- On social media to generate engagement around a challenge your customers are facing or explain how your product works.
- As part of an email marketing campaign, to inform subscribers about a topic they want to learn more about.
- On the homepage of your website, to introduce visitors to what you do.
You can use this technique to differentiate yourself from your competitors and attract new customers who will remember you more easily.
According to an experiment carried out by the psychology professor Richard Wiseman, on video of a speech that is illustrated as you go along, its content is 15% more memorable than a classic video.
How to create a video whiteboard?
These videos are made using animation software. There are two ways to make them:
- The first is to draw everything by hand, then use animation software to animate the drawings. This method offers more creative freedom but requires time, effort and practice.
- The second method is to use a pre-made template that already contains all the scenes. These templates are called whiteboard animation software. The only thing you need to do is import your script, choose your characters and other elements and create the rendering. These animation programs simulate the appearance of drawing on a whiteboard. An artist draws the images while recording his or her pencil strokes, which are then animated in sync with the rest of the video. Sound effects can also be added.
7 tips for creating a good video whiteboard
- Find a good script
The script is the most important element of an explainer video. It should be clear, concise, funny and of course relevant. The objective of the video should be clearly defined and everything else in the script should serve to achieve it. - Write a quality script
The script is the most important part of making a good whiteboard video. This is where you define your goal, your target audience, and how you plan to achieve that goal using the video. This will help guide you through the rest of the process. - Choose a good presenter (voice-over)
The presenter is often the face of the company producing the video. Therefore, he or she should have a voice that keeps the viewer focused on the video. - Make good illustrations
When it comes to illustrations, simplicity is key. The focus should be on conveying your message through simpler, easy-to-follow drawings. You can also use icons instead of illustrations if they are more appropriate for your topic. - Make a storyboard
The storyboard allows you to see what the video will look like in its final form. It also gives you the opportunity to review all the scenes with your team and make any necessary changes before recording begins. - Make sure it shows your professional side
No matter what type of content you’re trying to promote, if it doesn’t look good, people won’t even bother to watch it! A poorly done video will make people think twice about whether or not they should spend their time watching yours. Invest time in making a quality whiteboard animation, because that way more people will watch and share it. - End with a strong call to action
The goal of this type of video is to convince. Your video needs to escalate. Therefore, it is advisable to end with a call to action for your audience. You can redirect them to your product, your website or through a contact form.
The video whiteboard at Lakeprod
Some companies employ professional animators to create this type of video.
At Lakeprod, our team of videographers and graphic designers is ready to assist you in all your creative projects. We create custom whiteboard videos to help you market your products and services or to explain your business. These videos are designed to be engaging and effective in explaining more complicated concepts.
A great example is the explainer video we created to explain what a whiteboard video is. This animation introduces viewers to some of its most important features.
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