Promotional video
We are used to making promotional videos for broadcast on different types of channel, television, cinema, social networks, YouTube shorts and campaigns, and real ones on Instagram.
We are able to adapt to the objectives of your promotional video to produce the most impactful content that is best suited to the desired format.
Examples of promotional videos
Meanquest
Région de Nyon
Country Club Geneva
beqom
VAUD+
Golf de l’Hippodrome
AVMAT – Azimut range
Canna
How to effectively promote your business through video
In a world where communication has become essential, promotional video is a powerful tool for businesses of all sizes. Videos have become a key element in the communication strategy of many companies, as they allow them to present their business in an original and impactful way. In this article, we will talk about promotional video and how it can help promote your business. We will also introduce you to our audiovisual production studio, Lakeprod, which can help you make professional and impactful videos.
Why is a promotional video important for your business?
A promotional video is an effective way to promote your business. It allows you to present your business in a clear and concise way, in just a few minutes. Videos can also capture the attention of viewers and get them interested in your business. In addition, videos can be easily shared on social networks and YouTube, allowing you to reach a wider audience and reach new potential customers. The benefits of promotional video don’t stop there. By creating a quality video for your business, you can also strengthen your brand by giving it a visual identity and standing out from your competitors. A well-made video can help build trust and credibility for your business by showing your expertise in your field. In addition, video can be used to promote a new product or service, announce a promotion or event, or simply to showcase your team and company culture. It offers creative flexibility that allows your company to communicate effectively with your target audience and create an immersive experience for viewers. Once made, it can be used repeatedly to reach new audiences and reinforce your brand image. This can lead to increased sales and recognition of your company in your target market.
The different types of promotional videos
There are many different types of promotional videos, tailored to different needs and objectives of your business.
- Corporate video: it presents your company, its history, mission and values.
- Corporate film: tells the story of your company and its employees, highlighting their daily lives and work.
- Institutional film: presents your company or organisation in a professional way, highlighting its objectives and its contribution to society.
- Presentation video: presents your product or service in a creative and visual way.
- Commercial: presents your product or service in a quick and punchy way, with a strong and memorable message.
It is important to choose the type of video that best suits your communication objectives and your target audience. An introductory video will be more suitable for promoting a new product, while a corporate video will be more suitable for presenting your company as a whole and its role in society. Tutorials and training videos are best suited to help your customers use your product or service effectively, while testimonial videos are best suited to reassure and convince new customers.
Steps to making a promotional video
Making a promotional video requires several steps:
- Preparation: this consists of defining your objectives, your target audience and the message you wish to convey.
- The script: this is the stage of writing the script. It is important to work on the storytelling of your video so that it has the greatest possible impact.
- Filming: this is where the images and sounds needed for the video are captured. It is important to provide a technical team and professional equipment to ensure optimal quality.
- Editing: this is the post-production stage. It consists of assembling the images and sounds, adding special effects, music and a voice-over if necessary.
- Broadcasting: once your video has been made, it is time to broadcast it on social networks and YouTube, using the right keywords and implementing an effective communication strategy.
Moreover, making a promotional video may seem simple, but it requires technical and creative skills. Using an audiovisual production agency like Lakeprod can help you to get a professional and quality video.